Marissa McDonald

Task:

As Social Media Strategist, Art Director, and stylist, I was responsible for the overall Social Media Strategy, art direction, and styling of the campaign. 

This involved:

• Developing the campaign concept and visual identity.

• Presenting concepts, storyboards/moodboards to Eileen Fisher and Nordstrom leaders.

• Directing the photoshoot, including collaborating with the producer, photographer, model, stylist, hair stylist, and makeup artist.

• Overseeing execution of all digital assets and allocating repurposing of assets with email marketing, web merchandising, and Nordstrom buying teams for use on website banners, email templates, and additional social media content.

Action:

• I developed a mood board and creative brief that captured the brand aesthetic: elevated, sophisticated, and joyful.

• I selected a team of talented creatives, including the photographer, stylist, hair stylist, and makeup artist, to bring the vision to life.

• I worked with the producer to scout locations for the shoot and create a plan for scheduling day-of-shoot.

• I worked closely with the photographer to establish the shot list, composition, and lighting for the photoshoot.

• I collaborated with the stylist to select the wardrobe and accessories that would complement the campaign concept.

• I oversaw the post-production process, ensuring that the final images were polished and aligned with the brand's visual standards.

• I oversaw final design/layout with graphic designers to ensure proper execution of  a range of digital assets, including website banners, email templates, social media content, that showcased the campaign imagery and messaging.